SEO tool tutorial
No doubt have you found the SEO tool in the utilities tab of your dashboard. This tool lets you scan your web pages using your focus keyword and tells you what your score is, what you should fix and how to make your site rank better!
Once you have completed the report settings it takes approx. 15 seconds to produce a report. This report will be sent to your email so you can take your time to read it.
The seo tool tutorial shows many different SEO terms, some of which are easy to read, but others might be a little daunting, so we have prepared a tutorial here on what they mean and what you can do to fix them.
If you feel you need an expert opinion, please don’t hesitate to contact us for a quote on how to make your site rank better in Google.
The keyword score is shown first, This shows how well your keyword was used on this particular web page. In our case, the keyword score is 49%, that’s a little low, ideally you want to be between 60% and 80%.
It also shows you how many settings are completed correctly (21%) how many issues you have (37) and it shows you want the user sees when visiting the page. Anything above the dotted line should have important information so the visitor sees what they want at first glance.
In the speed section you will find 3 topics:
This page should load quicker
The software calculated that the page loaded in 3,76 seconds. This is very fast, but should ideally stay below 3 seconds. How to speed up your site is described below.
Reduce page size
The page size is 3367.52kb, thats more than 3 MB and this is quite big. The way to redice this size is by reducing the image sizes on the site. One speed killer is “paralax” images on your site. They are pretty but take up a lot of space and therefore speed. Make sure your image size is never larger than 200kb, and if possible stick to below 80kb.
If the displayed image on the site is around 200 x 200, then the image you upload should be that size too. Don’t upload images bigger than necessary. And sometimes you might need to upload the same images more than once in different sizes to suit different pages.
The number of file requests is acceptable
The number of file requests on this page are 42. This are files the browser needs to “call” to display your website correctly. If you have a lot of animation on your page, this request will likely be higher. Another speed killer is widgets (have a weather widget on your site?? add at least 2 seconds to your site speed!)
Less is more these days, so reduce any extra features you have, especially on your home page, to make your site speed up.
The URL is SEO friendly
Many say, if your url contains many dashes (plush-media-seo-tool-for-experienced-seo-experts) or has many redirects (such as from www to non www) the URL is considered unfriendly. The score also looks at if the url is readable (too many words, too many dots, dashes etc)
You can read more about the topic here: MOZ
You are very unlikely to get a fail on this topic when you are scanning your home page. The fails usually come through in sub pages (e.g. www.plushglobalmedia.com/this-is-an-example-of-a-sub-page)
Exact keyword not found in URL
If you use the exact keyword or part of your keyword in your URL then it it will show as SEO friendly. If you don’t use your keyword at all in your URL then it will show as unfriendly.
This is a topic you can’t do much about in the case of scanning a home page as it is only the domain that shows. In fairness, many SEO experts say that these days exact keyword match in URL does not make a big difference anymore (look at Zoopla, the property portal, they rank on the keyword properties for sale, but they don’t have this keyword in their URL at all)
If you have created another page or blog on your site, you should however always make sure the exact keyword appears in the URL. (e.g. www.plushglobalmedia.com/this-is-the-exact-keyword)
No underscored is url
Not sure why anyone would do this, but if your url contains an underscore it will be difficult to use by your visitors, take it out!
Page is close enough to top level domain
A .com/.es/.nl/.co.uk etc are all top level domains, so are .info/.eu / .edu. But if you have a domain such as .online / .jobs / .restaurant even though they are still called top level domains, they are harder to rank.
See this article for more information: MOZ
Title tag should contain the keyword
In this case, I scanned my site with the keyword” virtual tours software” and my title tag is property virtual tours. I need to decide what is the most important keyword for my site and use that as a title tag.
Learn here what a title tag does for your SEO: MOZ
Title tag should begin with the keyword
This is not always possible, but when it is, do it. The more the focus keyword is set to the front, the more important Google is going to think this keyword is. When your site shows in the search engines, your title tag will display too and depending on how long your title is, it might cut off part of your title tag in the preview. So if you put your focus keyword to the front, at least it will show the important stuff.
Title tag has 70 characters or less
The clue is in the title… don’t make the title tag too long. Your title tag also shows when someone hovers over your domain, and if its too long, they won’t be able to read the whole tag. Another point is that your title tag will display behind your title of your page or blog in the search engines. So if this tag is too long, your message won’t get across.
Description tag (meta tag) needs exact keyword
The description tag (or meta tag) is the text that shows under your URL in the search engines. This should have the exact keyword as part of the text. In this example, I used “virtual tours software”, and in the description I say “virtual tour software”. I omitted the S at the end of tour so the keyword is not the same.
Google does show different results even if the words are so similar, so if you really want this page to rank on your exact keyword, make sure the keyword is exactly the same.
Description tag is 160 characters or less
In the search engines under your url you only have a limited amount of space. So make sure your description tag is no longer than 160 characters so it shows the entire tag when people are searching.
All images have alt tags
Image alt tags (alternative text) shows when your image does not load properly on your site so your visitor can read what the image is about. Make sure you add your keyword to your image tags so it does not show “mobile-upload-345” but it shows exactly what the image is about.
Another point to add Alt tags to your images is that Google does read the alt tags, and although it does not make a huge difference in your SEO efforts, it does help so make sure all your images have the right tags.
If you use the same image on different pages, you should upload the image again to ensure the alt tag varies on different pages.
Add your exact keyword to an alt tag
As explained above, you have to make sure your image alt tag has the exact keyword.
Add the exact keyword to the image file name
The image file name does not count towards your SEO but will look good when someone clicks on the image to see the full size. The URL of the image should have the exact url.
Remove any underscores in image files
You might have saved your images on your computer using underscores, so when you upload the image it will keep that file name. Google recommends to use dashes instead so you will have to change that. See here a video from the horse’s mouth. Google’s own Matt Cutts explaining why dashes are better than underscores:
Add H1, H2 & H3 tag to this page
Heading tags are titles you use to separate blocks of texts. The heading tag numbers show the importance of that tag.
For example, the title of your page is an H1, it is what your page is about and the reason why someone visits your page. H2 is a subtitle, dividing all your text in sub-sections so it is easier for the visitor to find the piece of text they are most interested in. H3 is a subtitle of an H2 (are you wish me still?) usually used to point out bits of text within a subtext
On this page you are reading today, the title is not shown (but it is in the URL and I have hidden it) so you can’t see the H1, but it is there. the H2 is the title you see at the very top, and the H3 are all the ones you see at the top of each section. All my titles are in orange and the smaller they get the lower the H-Tag.
You don’t just make text bold or larger in font size, to add an H-tag you have to use a piece of code:
<h1>This is the main title</h1>
<h2> this is the subtitle</h2>
and so on…
You only ever use one H1 per page and it is always the main title of your page. Google knows this is the most important part of your site, so don’t confuse Google by serving it more than 1 H1 tag.
You can use more than 1 H2/3/4/5/6 tags if you like.
Add exact keyword to H1, H2 & H3
The H-tags are what Google reads, so if your page is about virtual tours, make sure that word is used in your H-Tags.
Apart from satisfying Google, you are also making your text more reader friendly when using H-Tags so Google has a point…
There are no duplicate heading tags
Just when you thought you could just H-Tag all your text… think again 🙂
You can’t use the same heading tag twice. So if you use the heading tag “property virtual tours” once, you can’t give that same header to another piece of text. (Google is no fool!) You can however say “virtual tours of properties” and use that, but more importantly, just make sure your heading tag is a short summary of what the text is actually about so your reader does not get confused and leave your site!
You should have 2000+ words on this page
Now… this is where you have to stop taking our tool seriously in most cases!
A good website should have a minimum of 600 words on it. More is better of course but too much is also not good! If you don’t have anything to say, then don’t force it!
It is all about user experience remember, so if someone finds your site and stays on it (does not go back to Google) then you have done a great job regardless of the amount of words you have used!
Content is kind, absolutely, but if you can’t think of anything to say to explain your product better, then best to just stick to the facts!
A home page with no text at all is very bad for Google so do make sure to use your home page to explain exactly why your visitor is there and what they can do with your website.
Only use the exact keywords 2-4 times
Gone are the days of keyword stuffing your site. It is all about content, so make sure your text reads nice ahs a good flow to it and use your keywords wisely. Don’t overdo it and perhaps add a couple of variations of the same keyword.
For example, we can optimise a site for the keyword virtual tour software, but can also use the word Virtual tour Builder, software for virtual tours, VR software etc.
Just make sure you have used your focus keyword in all headings, image tags and title/url. The add your keyword to the text when you can, but not making it look stuffed.
Bold/italicize or underline exact keyword
This does not have a massive effect on your SEO but does make it easier for your reader to find the topic they are interested in, so you should make use of this tool. It also breaks up the text a bit, so go ahead and use it, but in moderation!
Add your exact keyword to the first 100 words
Your very first paragraph should say exactly what your page is about so the reader can easilly decide if this page is what they were looking for.
Google does not read every piece of text on your web page, but does pay special attention to the first 100 words (this is also where you H1 tag lives) so make sure you tell the search engine exactly what your page is about in the first 100 words!
Add your exact keywords to anchor text
Anchor text is using your focus keyword and add a link to it. This link can lead to other pages within your site or go to another site altogether.
For example, you are a property agent and have a property for sale. Let’s say it’s a villa.
You have optimised your page for “villa for sale in Marbella” you then add text about this vila and highlight the focus keyword to either go to another page on your site that shows all your villas for sale in Marbella or to a portal where you advertise your villas for sale in Marbella. (it is not a good idea to link through to your competition, for obvious reasons)
Be careful not to link your anchor text to something completely irrelevant. If our anchor text is “Villa for sale in Marbella” it should never link through to “golfballs for sale in Michigan”. Bad link building can damage your SEO rankings so be careful there!
Here’s some more information about Anchor Texts. (see what i did there? You’re welcome Moz!)
Link to a sitemap. html found
Once you have finished building your site, you should submit a sitemap to Google. To do this, you will first need to build a sitemap.
A sitemap is necessary so Google finds your pages faster. If you don’t submit a sitemap, some of your pages might take a long time to be found in Google (especially if no other pages link to that page) so a sitemap is of utmost importance.
Building a sitemap is easy, you can do it yourself for free here:
Once you have created a sitemap, you upload it to your server and you navigate to your webmaster tools and submit the link to the sitemaps where Google says you should.
If your site changes frequently and you have an active blog on your site, you should submit a new sitemap every couple of weeks. If you don’t change much to your site and you don’t have a blog, submitting a new sitemap is not really necessary.
HTML is not W3c Validated
W3C validation is very important, this shows that all your pages are visible on all browsers with no errors. A W3C validation validates the code on your site. A search engine sees that code and knows that it can serve your site to anyone using any browser without them seeing a messed up site.
If your HTML is not validated, this does not mean that your site does not show correctly on all browsers. It just means your code is not validated and thus can not guarantee the site is properly visible on all browsers.
A web programmer will be able to help out W3C validate your site.
No flash found
Flash is used to display moving images using FLASH software (more about flash here). If your site is build in Flash, it is proven to give bad user experiences, loads slower and Google does not read any of your content so it is disastrous for your SEO. Read more about this here.
If your site is built or partly built in flash, we advise to build a new site completely.
Remove inline CSS
This is more complicated to explain. CSS (cascading style sheet) will give your page a nice look (animation, shadows, colors etc) but you can also get the same effect using html within your text.
Removing the HTML and replacing it with CSS will make your page more readable by the search engines. An experienced programmer should do this for you.
Text to html ratio is too low
If you have too much html inside your text, this means the search engines have trouble finding what your text is actually about and are only reading code which does not tell them anything. Try using CSS instead of html, this will make your text easier to read for search engines.
Found schemaorg markup
Schema tells the search engines what your text means, not just what it says. here is some more information about schemaorg.
Link to sitemap.xml
If you followed the steps above regarding the sitemap html, then you will have uploaded an xml sheet to your domain and you will now have your sitemap xml as well.
The difference between a sitemap html & xml is that the xml sheet talks to the search engines about your pages, the html sitemap is better for your users as it just displays the links of all the pages of your site.
Here is more information about the differences between HTML & XML sitemaps
The above speaks for itself. It is important to add social buttons on your site not just for marketing purposes. The search engines will read how many times your content is shared on Social Media and this will help in your rankings.
The main social media icons to use are Facebook, Twitter & Google+ but you can also include LinkedIn, Pinterest & Instagram or others.
We found a mobile sitemap
If your site shows different pages on mobile than it does on desktop you should make a mobile sitemap and submit it to Google Webmaster tools. If your site shows the same pages on mobile then your standard sitemap submission is sufficient.
Server should use compression
GZIP compression will speed up your site. You should speak to your hosting company for the available options
We found an Apple icon
When viewing your site on apple devices your favicon (the little logo on the tab next to your site name) is not visible. You can add them separately to make sure your logo shows on all Apple devices. Read more about this here.
We found a viewport metatag
This feature allows your site to be visible on mobile devices and display nicely. If you don’t have this, your site will not rank on mobile devices.
0 Links from other sites
The amount of links to this particular page coming from other sites. If you have many other websites linking to your page you will rank better because the information on that page is wanted by others. Links are very important and you should work on getting links from others.
0 links from unique domains
If in the above section you have 100 links from other sites, but only 1 from other domains then only 1 will count. Links from unique domains are more important than links from other sites. This is to avoid people “cheating” the system and building other websites with multiple links back to your site.
This page has 3 outbound links
Outbound links are links in your web page that link to another website away from your site. It is good to have a couple of links leading away from your site so your reader can validate the information you are giving them.
This page has 3 outbound follow links
You can add links to your pages but if you don’t want the other user to get the “link juice” you can set the link as “no-follow”. This tells the Google Bot that they should not follow that link.
A no-follow link is good when you have many links on your pages. It makes sure that Google does not think you are a link farm.
If you have many outbound links, make sure you put some of them as no-follow
Moz trust page score 0
If you receive links from other sites with a high trust score, your site will also receive more Moz Trust and this helps in your rankings. Getting these links however is very difficult and expensive.
Organically your page will increase in trust when it receives lots of visits that stay on your site, your rankings are awesome, your visitors share your content on social media, your site is mobile friendly, you have an app, your site has been live for years etc.
Moz page rank score 0
Much as the above, MOZ calculates your score on how many high trusted sites are linking back to your site.
Moz page authority 1
How well is your website likely to rank in Google. Depending on all the above SEO tricks, have you implemented them all? You will see your page authority rise.
Domain is <15 characters in length
If you have a long domain name it is considered unfriendly for the user. Not to mention looks messy and disorganised. Try to have a domain that as short as possible.
Domain should contain the exact keyword
If you were lucky enough to be able to buy your domain with the exact keyword, congratulations to you! However in most cases this is not the case. Luckily for us, these days it does not really matter any more. It is great if you can, but if you can’t don’t fret, just make sure your SEO is up to par and you will rank just as well!
The domain is 0 years and 48 days old
our domain here is quite young! But some domains are a lot older. The older the domain the better for your rankings so if you can, use the domains you have instead of buying new ones.
Does this mean if you have an old domain you purchased years ago and you use it it immediately ranks on Google? Nope! But it does helps in making your site rank higher in conjunction with all your other SEO techniques.
The domain expires in 1 year and 317 days
This has no effect on your SEO whatsoever, but it serves as a reminder that you need to renew at a certain date.
Preferred domain set
Some people like to set the domain as www others would like to start without www. You set your preferred domain in webmaster tools. Either www ot without www, it does not effect your SEO
Canonicalize your IP address
Ok, if you really want to know what Canonicalization is, check here from Matt Cutts:
Basically it is to do with how you tell the search engines to display your site (www or non www)
Site should be available via http (SSL)
this is only if you have purchased a security certificate for your site. This is expensive and only really recommended once your site starts to receive many visitors and becomes a trusted source of information. It is also wise to add SSL if you accept payments on your site. People put more trust in a site with an SSL certificate.
Robot txt files found
Robot txt files tell the search engines where to look in your site but more importantly where not to look! If you have pages on your site that you don’t want to have found on Google you can tell the Google Bot about them in a robot Txt file and Google won’t index them. Only use this feature if you are an experienced web developer.
The little icon next to your name that appears on a browser tab when your site is opened. It makes sure the user can find your site quicker if they have many tabs open. Good for marketing and brand recognition.